Sales Funnels: Why Your Business Needs One & How To Build One

Sales funnels are one of those things that are a complete mystery to most people when they first hear about them. But fear not, sales funnels are actually very simple and provide you with an extremely effective way of generating leads and increasing conversions in your business when you know how to use them effectively.

Sales funnel systems are also a great way to automate the follow up of your leads, which frees you up to focus on your core business or product. You can automate the entire "funnel" with ​IFTTT (If This Then That) recipes and Systeme.

Don’t you want to generate more money? Of course, you do – we all do! If you’re an entrepreneur or business owner looking to bring in new clients, a sales funnel is the perfect place to start.

I’m going to teach you how to build a sales funnel, which is a marketing system used by businesses to attract new customers online and offline. Take note that there are a variety of sales funnels, but for the sake of clarity, we will focus on the generic model that shows the steps from top to bottom:

Every sales funnel includes three parts: the first step is getting someone to notice you, then you get them interested in your service, and lastly you have to keep reminding them.

The first step to getting anybody to buy from you is that they have to know what you’re selling. If we don’t understand what you’re selling, we can’t buy it. But when we know what you have to offer, we’re more likely to make a purchase.

Think of it this way: the first time you meet somebody, they probably don’t know much about who you are and what you do. Eventually they’ll start to see how great your product/service is, but you want them to come back for more.

Why buy from us? We’re the only ones that have a product like this.” This is both a powerful and persuasive approach to selling a product. A customer’s first impression of you is going to be the biggest factor in whether or not they’ll want to do business with you. You need to find people who are interested in your product or service. Reach out to them. Listen to their needs and expectations. Offer your solutions, and customers will follow up with you.

Proper marketing and promotion of your products and services are crucial for your business to succeed. You need to identify your target audience, follow up with prospects, and build relationships with potential customers through different marketing channels. You’re losing countless potential customers by not marketing your products in the right way.

If your business wants to have a chance of surviving, you need to perfect your marketing strategy. You need to focus on identifying and reaching out to new customers while growing your relationships with the ones you already have.

Funnels are not yet ‘done’ once someone has purchased — they should be used again to evaluate the effectiveness of the funnel and to make improvements.

A lead magnet offer is a unique, valuable, digital asset that encourages the subscriber to opt-in to your email list. Ideally it should provide some kind of value and not just be something people throw away. This can be in the form of a landing page form, a squeeze page, an opt-in box on your blog, etc.

Lead Magnet Example

For example, a lead magnet is essentially all the content you build to entice a visitor to fill out a form or submit their information. It’s usually something valuable like a PDF ebook or checklist, but it could be something exclusive like coupons or discounts only available from you. Lead generation is key for increasing your sales.

First you decide which type of lead magnet that would be the most valuable and catch the attention of your audience. Address one main pain point that will solve the problem that your customer is facing. Make it bite size and easy to digest as not to overwhelm your customer, but packed with enough value so they can take action and get results right away.

Types of lead magnet examples:

Second, to create your freebies you can use Canva which is a great place to create ebooks, design templates, checklists, videos and so much more.

They have free and paid templates that you can use even if you have little to no designing skills. Envato market is another place where you can find royalty free stock photos, website templates, videos etc.

If you don't already have your own images, there are serveral places where you can find free or buy stock images, videos and designs.

I've listed a few places below:

Email sequences, lead magnets, thank you pages — these are all tools that, when used together properly, can help you create a fantastic sales funnel. The first tool in your sales funnel is the email sequence, which acts as a “gateway” to your lead magnet.

Along the way, there is a series of gentle ‘pushes’ designed to entice one to actually purchase what you’re selling. To put it simply, email sequences are a set of two or more emails, sent over a period of time, all with the goal to capture and direct the recipients to another page on your website: a landing page, video content or resource.

Thank you page, thank you page, thank you page. They are an important part of any lead generation campaign, but very few people know how and why they work.

Picture yourself handing out business cards to people at a networking event and when they look at your card they immediately sign up for your email list.

They then receive an email sequence that teaches them what you do. You then have the option of either sending them to a thank you page where you can ask for the sale or continue the email sequence.

When you're doing online marketing, you need to know everything about your leads. Where can you get them? How do you keep in touch with them? Where do they come from? Is this source a waste of time? Surveys can help you narrow things down.

The email series should:

It may be a good idea to create an outline for your email sequence so you stay focused on the goal of your sequence, how many emails you want to send out and determine how often you want to send out these emails.

Now that you have created your sales funnel to start collecting emails. You’re probably wondering how to get your sales funnel in front of your ideal prospects.

If you are wanting to use free traffic your best bet is social media sites like tik tok, Instagram, Facebook, Pinterest etc. Create content or post graphics around and about your product/service to engage potential prospects.

Using free traffic sources can take some time if you are just starting out but be patient. If you are familiar with paid ads that is also another way to get traffic to your funnel and possible quicker. To get ads created for you across all major platforms CLICK HERE.

Is an all-in-one system to sell your products especially when it comes to digital products. You can create things like Sales Funnels, Email Marketing, Evergreen Webinars, Online Courses, Business Automations and a few other useful tools.

The biggest advantage to using systeme is that it is all in one. You don't need to a bunch of subscriptions or other tools that add up extra costs like webhosting, autoresponders, email marketing and course hosting.

All of these different tools integrate with one another without any conflict. The best part is that they have a Freemium plan where you have the chance to familiarize yourself with the platform before choosing a plan. This is an easy to use drag and drop. I’m not sure how long this plan will be offered, but I enjoy using this funnel builder and highly recommend it.

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GetResponse is a tool that helps you manage everything from email to the entire process. You want to move prospects through a series of emails and offers, culminating with a big sale when you're ready. There's a right way and wrong way to do this. Goals are simple and can be accomplished in just a few hours. Getresponse email automation platform really simplifies that process.

As a top sales funnel tool, GetResponse is unique among a sea of competitors. Unlike standard email marketing platforms, they take a multi-channel approach to help you nurture leads through campaign automation and more. If you’re looking for how to automate your sales funnel, Getresponse may be the option for you!

Sales funnels don't have to be complicated and can be accomplished simple by taking action on the things that you have learned. To give your business a better opportunity for success, I would suggest for you to choose the funnel builder that is the best fit for your business. I have tried all of the platforms mentioned and enjoy that you don't have to be too tech savvy to use them with there drag and drop features. Nor do you have to use several other platforms to integrate with them.

Ultimately, our goal is to earn your trust by providing you with value that helps solve a business problem. If the resources we provide you helps answer questions you may have or solve a problem for you, then we’ve done our job. We’re happy to do it and hope you find value in our content.

Lastly!

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